Ever clicked on a website and for some reason, you just know that something’s off? If it has a litany of common design flaws, that’s the answer. You’re certainly not the only one who’s ignored mobile responsiveness, stuffed too much content into each page, or neglected important SEO elements. Maybe your site navigation is like a treacherous forest, too much heavy media content causes slow loading times, or there is no compelling call-to-action that gives your audience any sense of purpose. But, don’t fret, there is a solution to these pitfalls. Do you want to know what they are? Let’s take a closer look and see how we can fix these things.

Ignoring Mobile Responsiveness

Designing a gorgeous desktop layout is great, but ensure that mobile responsiveness is part of the equation; it’s a folly you shouldn’t make.

It’s no secret that an increasing number of people are using their smartphones to browse the web. If your site isn’t mobile-friendly, you’re losing a clause traffic.

What’s worse is that Google penalizes non mobile optimized websites. Think of all the customers that can be lost because your website is user unfriendly on their device.

Make sure to test your site on multiple devices and screen sizes. Ensure that the site is easy to navigate, loads quickly, and text is readable.

Being responsive on mobile devices isn’t just an option anymore; it’s a requirement.

Overstuffing Your Website

Having too many elements or too much information on a singular page can lead to a disaterous user experience. Cluttering your webpage may have negative consequences.

Think of it like shoving everything you own into one suitcase. Doing so would compromise the suitcase’s integrity, resulting in a nasty mess. Creating these types of webpages will make your audience lose interest in your site due to its confusing layout. It’s essential to remember that sometimes, less is more.

Here are some tips to help you redesign your webpage:

• Put your content in order of importance: Content that you create does not have the same level of importance. Identify what’s essential and reduce what isn’t.
• Add white space: Space around your UI elements will better their look. It increases focus and readability.
• Separate sections: Identify large streams of data and break it down into smaller streams. This is easier on the eyes and helps with navigation.
• Edit your images: Heavy images lower the performance of your site. Edit them to improve the performance of your site.

Do not overwhelm your visitors. Aim to be as direct and succinct as possible.

Avoiding SEO

Believing that the sole design of the website gives you utility is far from the truth. Your site also needs to be equipped with SEO structures.

Ignoring SEO is like pulling out all the stops to conceal your site from any audience. SEO is critical in properly guiding your target audience to your website.

SEO means using the right keywords, making quality content, and optimizing the speed of your website. These will enable Google and other search engines to rank your site accordingly, allowing more people to find you easily.

Take SEO seriously. You have spent so much time crafting an aesthetically pleasing site, now it’s time to ensure people can actually find it.

Spend a few hours learning about SEO or get a professional to do the work. A wonderful website means nothing if people can’t access it.

Inadequate Navigation Structure

Assuming control of your website should feel effortless, like driving a car; if people can’t move around, chances are they will just leave, and that’s one customer you could have had.

Now, this is where a well-structured navigation system becomes important. It’s the backbone of your site directing users to the information they want.

Avoid these common mistakes when designing your site’s navigation:

• Complex Menus: Don’t use complicated ones. Managing too many categories is difficult.
• Missing Bread Crumbs: Users love this navigation tool because it helps them not get lost on your site. Ensure you have it.
• Inconsistent Navigation: Uniformity is key. Please don’t change the menus from page to page.
• Hidden Navigation: Don’t be sneaky. Put your menus where they can be easily found.

Overexploitation of Engaging Media

Engaging media websites are appealing but overuse might result in a negative user experience. Many believe that adding videos, images, animations, etc., is the requirement to capture the audience’s attention.

The reality is that at a certain point, adding more media elements can hinder a site’s performance with regards to loading time. For users, having to wait is frustrating, and they may leave before ever engaging with the content.

Furthermore, a website can be cluttered with too much media, which can distract users from the underlying message. It is worthy noting though, you can circumvent this by balancing the use of media with ample whitespace and concise, engaging text.

Absence of CTA

Lack of clear strategic CTAs on even a stunning designed and well-curated website can lead to it falling flat. Your audience needs direction and simply does not know what you intend for them to do next without guidance.

That is where a carefully worded CTA comes in. It serves as the motivation that pushes users a step further; be it purchasing a product, signing up for a newsletter, or getting in touch for more information.

To avoid the blunder of overlooking the need for a CTA, you may want to take into consideration:

• Make sure your CTA is prominent on the page.
• Ensure that the copy is short, straight to the point, and instructive.
• Incorporate your CTA where it is most likely to gain attention.
• Employ multiple variants for optimal results.

Neglecting User Commentaries

Just as a clear CTA requires action, user feedback also requires scrutiny.

It’s a terrible error that can devastate your business. Put yourself in their shoes, they are using your website after all. The feedback that they give out is a reality inquiry regarding how effective your design is.

If users are having a difficult time moving around, if they cannot locate what it is that they want, or if they are being irritated by slow loading speeds, they will certainly let you know. And guess what? You better pay attention.

Neglecting user input is similar to electing not to check the guide for some new tech. It’s risky business, and that’s never going to work out.

Make it straightforward for users to give feedback, and then do something about it. After all, they aren’t merely users, they are your clients.

Wrap Up 

To enhance user experience and increase conversions, steer clear of these web design blunders. Make your website mobile-friendly, maintain clear pages, and ensure SEO is prioritized. Ensure seamless navigation, avoid bulky media, and always have clear call-to-action buttons. Pay attention to user feedback as it will guide you in the right direction. Improved user engagement, experience, and even friendly website design are easily obtainable by resolving these issues.